I want to share with you an attraction that's made Zurich's Hauptbahnhof train station a Hot Spot. Digital Buzz blog always has fun, short updates on the latest social and digital trends. They make you realize how technically advanced the world really is. As in previous posts, "Fast Lane" in Berlin and TUM slides in Munich, this project is a fun way to engage the public to make a happier world.
The Stare Challenge installation is not necessarily art related, but more technologically driven to promote a product and engage the public. The person's goal is to be able to stare at an image of the Samsung S4 for 60 seconds, without looking away. Your rewards is to receive a free phone of your own. Trouble is there are distraction, such as barking dogs at your feet, animated guitar players, arguing couples, motorcycle crashes, etc. This is a creative and interactive campaign that involve personal and interactive events so that the product goes viral. It certainly will create a buzz on the new Samsung product and make travelers more likely to stop at the Hauptbahnhof station! I know I will!
I leave for Germany in four days!
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